Be The Best You Can BeOn Easter Sunday we went out for a family meal to celebrate my mother-in-law’s 80th birthday.

We went to a restaurant I had never been to before despite the fact it has been there for at least 40 years.  What put me off, funnily enough, is what they do best…they are a carvery restaurant and I allowed myself to be put off because of the carveries I’ve eaten elsewhere.  In fact, my husband, of the same mind, had already decided, unseen and untasted, that he would have something from the a la carte menu.  So far so good you might think.  Except there was no a la carte menu.

This establishment know what they do well and that’s all they do.  I am assured, that they did at one time offer other choices but made the decision to focus on what they do best.

Wow! and do they ever do it well.

I was impressed.

So impressed I have been thinking about when we can go again ever since!

Noticing how other people run their businesses and learning from it is a good habit to get into as its surprising what you notice that can be adapted for your own business.

So tell me: what do you do best and are you focussing on that, and on that alone and being the best you can be?

Or are you trying too hard to be all things to all people? Just as important, if you know what you do best, are you telling everyone?

Let’s think about how you can make this happen:

  • Make a list of the things you do in your business.
  • Then make a list of the things you do really well.  Try and make this list short and laser focussed.
  • Then make a plan of action to concentrate on those things only: doing only them and marketing only them.

Chances are the things you do well are the things you enjoy doing. Said another way: The things we enjoy doing, we do well.  Doesn’t take a genius does it?

Once you follow this course of action, you, your business and your bank balance will see the benefit.

Let me know how you get on

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